Store Brands

FEB 2017

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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5 2 Store Brands / February 2017 / Category Intelligence: Frozen Appetizers and Snacks Such nutritional claims are becoming a key factor in triggering greater sales, Ronzheimer states. "Shoppers want ingredients that are recognizable, and they also want to know where their food comes from," she says. "For 2017, consumers will focus on items that are easiest and fastest to make while maintaining those same 'healthy' aspects." In addition to their interest in wellness, shoppers also want exotic new flavors, she notes, adding that popular options include Asian fusion, Korean selections and Indian-inspired tastes. Wait and learn Though retailers can potentially generate greater private label activity by offering more products that accentuate health and have unique flavors, national brand manufacturers should typically be the first to launch such options, Silverman notes. Retailers often lack the deep pockets and marketing expertise that enable national brands to adequately test and support new concepts, he states, noting that it is better for the merchandisers to concentrate on their core private brands and only roll out "me-to" items if national brand innovations are successful. "It takes a lot more effort to create the turns on a unique, differentiated item," Silverman Source: InfoScan Reviews, IRI, a Chicago-based market research firm. Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ending Oct. 30, 2016. Frozen appetizer and snack category performance Dollar Sales (in millions) Change vs. Year Ago Dollar Share Unit Sales (in millions) Change vs. Year Ago Avg. Price Per Unit Frozen Appetizers/ Snack Rolls Frozen Breaded Vegetables Frozen Pretzels Private Label All Brands Private Label All Brands Private Label All Brands $140.80 8.40% 7.70% 31.6 1.20% $4.46 $1,820.30 -0.30% 100% 418.6 -0.50% $4.35 $3.90 -26.50% 13.30% 2.2 -18.80% $1.75 $29.70 -9.90% 100% 10.6 -8.80% $2.81 $4.90 -6.50% 6.60% 2.2 0.30% $2.19 $73.10 -1.40% 100% 24.4 -3.40% $2.99 3460 John F. Donnelly Dr. • Holland, Michigan 49424 • 616.786.0900 • Request Foods is your copacking partner. With 600,000 sq. ft. of cooking, blending, freezing and packing capacity, we are your one-stop resource for R&D and processing. Our team of top culinary chefs creates custom entrées, side dishes, heat 'n' serve portions, and a whole lot more - every meal in every size. Give your retail, club store or national brand the consistent quality of Request Foods. We Make Your Brand ... Better.

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