Store Brands

FEB 2017

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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4 8 Store Brands / February 2017 / www.storebrands.info Category Intelligence: Pasta, Rice and Grains Purple Thai Rice as two examples. Retailers might find product development success here if they pair it with a little consumer education. Newer packaging formats could help drive sales in the segment, too. Here, convenience rules. Paul DeStefano, president of Quality Pasta Company in Charleroi, Pa., notes that the demand for such products goes across all consumer age groups. "This is demonstrated in the growth of microwavable macaroni and cheese cups coming from both brands and private label," he says. These single-serve convenience items now can be found not only in four-packs, but also in 8- and 12-packs. And when retailers combine this grab- and-go cup format with product innovation, they further boost the chances of own-brand success. Source: IRI, a Chicago-based market research firm. Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ending Oct. 30, 2016. Pasta, rice and grain category performance Dollar Sales (in millions) Change vs. Year Ago Dollar Share Unit Sales (in millions) Change vs. Year Ago Avg. Price Per Unit Noodles Spaghetti/macaroni/ pasta (no noodles) Dry rice Dry rice mixes Ready-to-serve rice Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands $67.1 +5.1% 25.7% 37.9 -5.9% $1.77 $261.7 +5.2% 100% 126.7 +0.7% $2.07 $539.0 -1.5% 28.0% 428.8 +2.3% $1.26 $1,923.4 0.0% 100% 1,428.5 +0.7% $1.35 $291.2 +0.5% 21.4% 116.5 -2.4% $2.50 $1,363.3 +0.4% 100% 384.0 +0.6% $3.55 $13.9 -11.2% 2.1% 11.7 -14.8% $1.18 $677.2 -1.7% 100% 508.0 -0.6% $1.33 $11.0 +4.6% 3.9% 6.2 +1.4% $1.78 $282.6 +8.6% 100% 144.2 +7.5% $1.96 100% Made In Italy 100% Italian Wheat 100% Non-GMO Organic, Whole Wheat, and Gluten-Free Capabilities Italian Private Label Pasta GHIGI Food Industries, LLC P.O. Box 1252 • Manassas, VA 20108-1252 Offce: (646) 791-5297 • Email: [email protected]

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