Store Brands

FEB 2017

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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Emerging Fragrance Trends 4 6 Store Brands / February 2017 / www.storebrands.info and character of products they are buying, and what quality and value mean to them, he advises. Understanding the scent preferences of different ethnic groups, from the strength of the scent to the specific types of fragrances that incite emotional connections is also vital to store brand product development, Burns adds. So fine It's not a pine and strawberry world anymore. In line with Americans' increasingly cultured taste in food has come increasingly refined taste in scents, Troyak says. Adventurous and scent-literate, consumers — especially those on the younger side — seek out sophisticated and nuanced fragrances, he adds. "Fine fragrances influence products of all kinds, especially in personal care, and surprisingly, also in laundry. Laundry fragrances are a direct derivative of fine, fashion and designer fragrances," Burns notes. The changing male demographic that is resulting in an increasing number of single men and single father heads-of-households is also having an important impact on scent trends, Troyak says. There is a move toward more masculine fragrances in household products, he explains, with scents such as oak and musk leading the way. Men prefer woody fragrances, and some new household cleaning brands targeted to men often feature bold, outdoorsy types of scents, Troyak explains. Food and beverage trends also affect the fragrance market. New, innovative scent pairings such as lime and sea salt are an extension of food and beverage mashups, such as those seen in flavored sparkling waters, Troyak observes. There's even an ice cream sundae inspired by fragrance. The Mintel report noted that Estee Lauder joined forces with Jeni's Splendid Ice Cream in Los Feliz, Calif., to introduce a toasted coconut and cherry sundae echoing the notes in its Bronze Goddess fragrance. SB Cvetan is a freelance writer based in Barrington, Ill. It's not a pine and strawberry world anymore. In line with Americans' increasingly cultured taste in food has come increasingly refined taste in scents.

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