Store Brands

FEB 2017

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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2 2 Store Brands / February 2017 / owned company — and the largest employee- owned supermarket chain in the United States — has everything to do with its employees wanting to embrace service like a bear hug. "There is skin in the game," Brous says. "You go to work every day knowing that you own a piece of this." Tough customer Publix, in addition to working with outside suppliers, has its own manufacturing facilities: three dairies (Lakeland; Deerfield Beach, Fla.; Lawrenceville, Ga.), two bakeries (Lakeland, Atlanta), one deli kitchen (Lakeland) and four fresh foods operations (Lakeland, Deerfield Beach, Lawrenceville and Jacksonville, Fla.). "We have one captive customer, which is Publix," says Karen King, Publix's director of industrial operations and business development. "We see the manufacturing investment as a competitive advantage. We can provide low-cost and differentiated products with proprietary recipes." Like any manufacturer, King says Publix is always looking to control costs and make sure it remains Publix GreenWise (tan products) and Publix's Premium (black products) comprise the retailer's high-end store brands. q

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