Store Brands

FEB 2017

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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1 2 Store Brands / February 2017 / www.storebrands.info Around the Industry Target announced a new chemical strategy and policy that addresses every product it sells, which the Minneapolis-based retailer says is a first in the retail industry. "Our chemical strategy will be one of the most comprehensive in the U.S. retail industry, including all Target-owned and national brand products and operations, not just formulated products," said Jennifer Silberman, Target's chief sustainability officer. Target said its first set of goals are aimed at addressing unwanted chemicals with the biggest potential health impact and factoring in their prevalence within Target's products. The retailer said it is also prioritizing the areas its customers tell it are most important, such as products that go on, in and around their body. Target is teaming with its vendors, supply chain partners, non- governmental organizations and other organizations across the industry to identify unwanted substances in products and operations, understand how they impact health, and work to develop safer alternatives. SB And the winner of Trader Joe's Customer Choice Awards is … T he envelope please ... Trader Joe's, which has helped take private level to another level, unveiled the winners of its eighth- annual Customer Choice Awards last month. And the winner is … MANDARIN ORANGE CHICKEN. The Monrovia, Calif.-based retailer conducts its popular Cus- tomer Choice Awards online. "It allows fan(atic)s to give proper ado to the Trader Joe's products that put the moxie in kitchen moves, the brag in blogs, the yum in bellies," according to the company. Runners-up for Customer Choice Awards are: COOKIE BUTTER, JOE'S DINER MAC 'N CHEESE, TRIPLE GINGER SNAPS and POUND PLUS 72% DARK CHOCOLATE Mandarin Orange Chicken also won in the favorite frozen category. Other category winners are: Soft Pretzel Stick (favorite bakery), Spiced Cider (favorite beverage), Dark Chocolate PB Cups (favorite candy), Unexpected Cheddar (favorite cheese), Cold Brew Coffee (favorite coffee), Organic Ketchup (favorite condiment), Tea Tree Tingle Shampoo (favorite home/bath), Soy Chorizo (favorite "meat"), Peanut Butter Pretzels (favorite snack), Bananas (favorite produce), Arugula (favorite salad) and Pumpkin Butter (favorite pumpkin). SB Target introduces 'comprehensive' chemical strategy successful With us, your is in the bag – or box, tin, can ... tea brand T h e w o r l d o f t ea un d e r o n e r o o f [email protected] phone: +1-212-488-1674 www.haelssen-lyon.com Develop your successful tea brand with our unparalleled selection of first-class teas, fruit and herbal infusions and instant products. We translate our trend insights from in- ternational markets into a line-up of innovative packaging solutions customised to precisely fit your brand's image. After all, success comes in all shapes and sizes.

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