Store Brands

NOV 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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7 6 Store Brands / November 2016 / www.storebrands.info Store Brands' Extra: Year in Review affordable way to shop for quality baby essentials," said Liz Ruggles, director of marketing, ALDI, and a mom. "Additionally, through our work with March of Dimes and Feeding America, we're excited to be able to give back to our communities and further support parents and babies around the country." September 2016 September brought with it much in the way of own- brand news. Tops Markets LLC, Williamsville, N.Y., said it reformulated its Tops brand line of products, which encompasses thousands of items, with many of them now boasting "cleaner, simpler ingredients," as well as "more attractive" packaging. "Our shoppers are continually looking to Tops for value, convenience and variety, and the revitalized line of Tops brand products will surely meet those needs and more," said Frank Curci, Tops Markets chairman and CEO. "Customers will find them to be great a complement to the national, regional and local brands that Tops is well known to offer them." Many of the Tops brand products were developed in coordination with vendors from across western New York, Tops said, reaffirming the retailer's commitment to the region. The relaunch also includes hundreds of household items such as paper products and cleaning supplies. Drive-thru retail chain Swiss Farms, headquartered in Broomall, Pa., was also busy on the private brand front. The retailer said it added the Swiss Farms Pumpkin Soother Coffee seasonal flavor to its Swiss Farms premium coffee line. The limited-time flavor is described as a shooter of pumpkin and white chocolate sauces that is available hot or iced. Swiss Farms also said it would roll out a line of fresh-made breakfast sandwiches on National Coffee Day, Sept. 29, with a special introductory price of $2. The five new sandwiches (four of which are built on croissants), which have a regular retail price of $2.99, include Bacon, Egg and Cheese; house-made Sausage, Egg and Cheese; Pork Roll, Egg and Cheese; Egg and

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