Store Brands

NOV 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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5 0 Store Brands / November 2016 / www.storebrands.info Store Brands' Extra: Year in Review contemporary and higher-performing company," said Sean Connolly, president and CEO, ConAgra Foods. Another potential sale, however, didn't happen. According to a November 23 online article from the Tyler Morning Telegraph, Brad Brookshire, chairman of the board for Tyler, Texas-based Brookshire Grocery Co., sent out an email wishing Brookshire Grocery's employees a Happy Thanksgiving and telling them the potential sale of the company was called off. On the online retailing front, November saw San Antonio-based H-E-B announcing that more than 50,000 non-perishable products are now available to purchase and ship at heb.com. Products include many of those offered under H-E-B's popular store brands such as Central Market Organics and Café Ole Taste of Texas Coffees, as well as a large variety of national brands. Orders can be shipped throughout Texas, to 46 states within the continental United States and to military bases worldwide. The same month, Loblaw Companies Ltd., Brampton, Ontario, announced the introduction of the first-ever PC Insiders Collection, a digital and interactive online platform that presents seasonal food innovations from the President's Choice brand. The launch included more than 70 new products for the holidays. The collection is the next step in the brand's "Crave More" positioning that embraces innovation and encourages customers to expect more from their food, Loblaw said. With a new series of products and recipes to launch each season, the PC Insiders Collection aims to generate excitement and anticipation among consumers anxious to see what's new and next from the President's Choice brand. November also marked a flurry of innovation- related activity within the private brand arena. Philippe Couillard, the premier of Québec, and Bob Mariano, president and CEO of Roundy's, Milwaukee, announced a new partnership under which Québec will supply Roundy's Inc. with private label and branded food and beverage products. The partnership will expand Mariano's international product offerings to include Québec specialties: game meats and fowl such as caribou, quail and bison; more than 300 kinds of artisanal cheeses; maple products; micro-brew beers, specialty liqueurs and apple ice wine, Roundy's said. Supervalu Inc., Minneapolis, also was busy on the store brand innovation front, adding 24 new products to its premium restaurant-inspired Culinary Circle lineup. The additions mesh with the introduction of new brand positioning, as well as a new logo, new packaging and a revamped Facebook page. New items include maple syrup in blueberry, strawberry and raspberry flavors; condiments; specialty cheeses and deli meats; Peach Pineapple with Chipotle salsa and Mango Lime salsa; grab- and-go sandwiches, soups, salads and sides; and pizza flavors that include Macaroni & Cheese with Bacon, Chicken Marsala, Chicken Sriracha and Pepperoni with Ranch, Supervalu noted. And Albertsons Companies, Boise, Idaho, said it completed a $4.8 million renovation of its Culinary Kitchens & Technical Center in Dublin, Calif. Store Brands had an opportunity to tour the

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