Store Brands

NOV 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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2 8 Store Brands / November 2016 / Cover Story: Store Brand Achievement Awards make a special home-cooked meal. The ingredients are pre-measured, and the kits include step-by-step instructions. What's more, the kits vary by season. The original six-meal lineup included, according to Carlisle, Pa.-based Giant Food LLC, combinations such as a pan- seared chicken breast with creamy mushroom sauce, garlic roasted green beans and seasoned wild rice, as well as a mini Italian-style meatloaf with couscous and fresh vegetables. Each kit, designed to feed two people, retails for $14.99; shoppers who want to feed four people may purchase two kits for the special price of $24.99. And Ahold USA expanded the kits' availability into additional banners since the launch. In August, Giant Food of Landover, Md., announced that the kits would be available in eight Washington, D.C.-area stores. The initial summer meal lineup included lemon thyme chicken with zucchini, cherry tomatoes and white rice; Asian- style pork stir fry with white rice; and two other varieties. "For 80 years, we have worked to make our customers' busy lives easier by helping them save time, save money and eat well, Mark Adamcik, vice president, sales and merchandising, Giant Food of Landover, Md., told Store Brands. "These fresh meal kits are one of the many ways we are making meal time easier, more fun and more affordable."

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