Store Brands

NOV 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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2 4 Store Brands / November 2016 / www.storebrands.info y New and Noteworthy S ave-A-Lot, an Earth City, Mo.-based division of Supervalu Inc., Eden Prairie, Minn., said its new line of "decadent" sweet and savory shelf-stable products — America's Choice Creations — is now available at all 400 corporate locations and is currently being rolled out at independently owned stores. The line includes a variety of items, ranging from crab cakes to cheesecake. Save-A-Lot, which is being acquired by an affiliate of Toronto-based Onex Corp. for $1.365 billion, noted that the 17 items currently in the line constitute just the first of three launch phases. During the next 18 months, customers will see additional America's Choice products across a number of categories, with the goal of creating greater brand recognition, loyalty and consumer satisfaction, the company said. Although the line and logo are new, Save-A-Lot purchased the America's Choice brand name earlier this year from The Great Atlantic & Pacific Tea Company, which ceased business operations in 2015. SB board president of the International Priobiotics Association. "Ganeden wants to ensure that manufacturers and consumers alike are aware that the use of GanedenBC ensures transparency, compliance with laws, and peace of mind." The probiotic has earned a number of other certifications, according to the company, including kosher, halal, gluten-free and allergen-free. In addition, it was the first spore-forming probiotic to receive Generally Recognized as Safe (GRAS) status from the FDA, Ganeden stated. SB Save-A-Lot launches America's Choice Creations

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