Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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7 0 Store Brands / April 2016 / Category Intelligence: Candy and Chocolate And retailers shouldn't be afraid to engage in flashy merchandising that wows the shopper. Rubini relates the story of a Florida specialty chain that renovated its candy aisle with whimsical decorations hanging from the ceiling and shelves repainted in bold colors. "It felt like a candy store," he says. "It really drew people in — they really wanted to walk into that aisle." The checkout counter is a tailor-made opportunity to showcase store brands, too, and retailers should take advantage of it, Luidvinovsky asserts. "The natural groceries like Whole Foods do this, but many mainstream groceries have not adopted the practice, and they should," he notes. SB Do call out desirable attributes such as real fruit. Don't ignore the trend toward portion control. Note: Does not include all candy and chocolate subcategories. Source: IRI, a Chicago-based market research firm. Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ending Jan. 24, 2016. Candy and chocolate category performance Dollar Sales (in millions) Change vs. Year Ago Dollar Share Unit Sales (in millions) Change vs. Year Ago Avg. Price Per Unit Chocolate candy box/bag/bar <3.5 oz. Chocolate candy box/bag/bar >3.5 oz. Hard sugar candy/package and roll candy Non-chocolate chewy candy Novelty non- chocolate candy Plain mints Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands $12.9 +1.6% 0.7% 9.7 -7.8% $1.33 $1,814.8 +3.1% 100% 1,755.6 -4.7% $1.03 $136.9 -5.9% 2.9% 45.3 -16.9% $3.02 $4,743.0 +3.8% 100% 1,375.9 -1.0% $3.45 $44.8 +3.2% 9.0% 42.7 +13.0% $1.05 $495.0 +0.5% 100% 288.6 -6.3% $1.72 $188.9 -9.2% 9.3% 144.2 -14.3% $1.31 $2,021.9 +5.4% 100% 1,218.9 +2.1% $1.66 $21.0 0.0% 3.4% 12.0 -9.8% $1.75 $611.7 -0.9% 100% 306.3 -3.5% $2.00 $63.8 -0.5% 20.7% 46.1 -3.6% $1.38 $308.6 +7.0% 100% 178.1 +4.3% $1.73 Produced by + Brand Building Happens Here August 15-17, 2016 Hyatt Grand Cypress Hotel, Orlando, FL For more information: Use promo code MAG16 to take $100 off advance rates! Special packages are available for qualifi ed retailers. Email [email protected] today. • Join us for an innovation-focused education program that will help you accelerate your store brand programs. • Speakers include Albertsons, FreshDirect, Kroger, SuperValu, Target, Topco and more... • Network with colleagues who share the same challenges you have and innovative solutions providers. • See what's new in products and services in private meetings with private label suppliers/service providers.

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