Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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www.storebrands.info / April 2016 / Store Brands 6 5 Category Intelligence: Juices and Waters Looking ahead One of the most significant emerging trends within beverages is the use of high-pressure processing, says Casey Beard, general manager and chief operating officer of Allendale, N.J.-based Kristian Regále Inc. The company makes premium preservative-free, all-natural non-alcoholic sparkling fruit juices based on Swedish family recipes. The post-packaging cold-pasteurization technique is used to kill microorganisms while retaining freshness and flavor and extending the shelf life of the beverage. Meanwhile, Paquette foresees more high-quality juices and juice blends using real juice and much less sugar coming to market. "Products will be more natural. More will be pasteurized in the bottle to protect the product without adding chemicals," he says. And Lockwood believes that maple water will become popular in the near future. When trees are tapped, maple water is what comes out of the tree. It is then boiled to make syrup. Maple water is a slightly sweet low-calorie liquid with the consistency of regular water and a hint of maple flavor. Small and large When it comes to packaging, more flavored seltzers are popping up in PET bottles and "stealing" shelf space from traditional carbonated soft drinks. In fact, Beard feels there is "phenomenal" potential for store brand flavored seltzers. And many flavored water brands seem to be copying Sparkling ICE with its slim-line PET bottle. Lockwood, however, sees opportunity in small (8- to 10-ounce) cans of sparkling water. Retailers should also keep in mind that consumers like to "pantry-load" bottled water. Lockwood suggests that they consider offering packs as large as 40 bottles, rather than the traditional 24. And retailers also should take into account the recyclability of their bottled water and juice packaging. Lockwood says Ice River Springs produces and uses 100 percent recycled bottles in its closed-loop recycling facility. Retailers that partner with suppliers that make sustainability a priority could see their store brand products begin to resonate with eco-conscious consumers. Emphasize health, quality To promote store brand bottled water and juices, retailers would do well to get involved with the community and health-conscious events and activities such as foot, bike or swim races, Beard advises. "Find people striving to live a more healthy lifestyle, and show them that your store and brand New from Batavia, Ill.-based ALDI Inc. is Simply Nature Black Cherry Plum 100% Juice. The juice u is a flavored juice blend from concentrate with added ingredients. The kosher-certified and pasteurized product is said to provide 100 percent of the recommended daily value of vitamin C per serving. It is free from more than 125 artificial ingredients and preservatives. It retails in a 64-fl.-oz. PET bottle. t 7-Eleven Inc., Dallas, now offers 7-Select GO! Smart Coconut Water with Pineapple. The coconut water is gluten-free, 100 percent natural and kosher certified. It contains 100 percent fruit juice not from concentrate and natural electrolytes and is said to be a good source of potassium. It is free from fat, cholesterol and additives and retails in a 16.9-fl.-oz. recyclable carton. Simply Balanced Sparkling Cranberry Cherry Flavored Juice Beverage u from Target Corp., Minneapolis, has a new design. The flavored juice beverage is said to have the equivalent of 1/2 cup of fruit per can. It contains no artificial flavors or colors and retails in a four-count carton of 8.4-fl.-oz. aluminum cans. t New from Giant Eagle Inc., Pittsburgh, is Giant Eagle Pear Ginger Flavored Apple Cider. The apple cider contains 100 percent juice and can be served hot or cold. The kosher-certified product is made from concentrate and retails in a 64-fl.-oz. PET bottle. Fairway Simply Seltz'r Vanilla Flavored Water from Fairway Market, New York, is described u as a zero-calorie and sodium-free effervescent refreshment. The kosher-certified product is said to be flavored with natural flavors and retails in a 33.8-fl.-oz. PET bottle. Source: Mintel's Global New Product database Look what's new i f t

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