Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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6 2 Store Brands / April 2016 / Category Intelligence: Condiments and Dressings merchandising them in the perimeter of stores, including in the deli and meat departments. Foods in the perimeter have the perception of being fresher and of higher quality, Fabing states. Create a partnership The most effective product development strategies, however, often result from collaboration between retailers and their suppliers. By sharing data and perspectives, the partners can pinpoint the competition's weaknesses and create stronger alternative products, Smith says. Retailers could garner insights by reading trade publications, researching online comments from consumers about specific products and brands, and speaking with shoppers in store, she notes. "Retailers can monitor what the industry is doing and work with suppliers to create innovative flavor systems, packaging and labeling," Smith states, adding that it is important for retailers to distinguish their store brands so they stand out. Indeed, the development of new product options will add vibrancy to a placid sector. "The condiments and dressings categories continue to struggle," Mintel states. "To help these categories grow, manufacturers will need to consider developing more better-for-you products featuring fresh and simple ingredients, as well as promote customizable options and product versatility." SB ALDI Inc., u Batavia, Ill., introduced the Specially Selected Gourmet Olive Platter. The platter is described as containing blue cheese-stuffed olives, a sun-dried tomato and olive medley, pimento-stuffed olives, and Kalamata olives with parsley. It retails in a 24-oz. plastic-wrapped tray. t New from Giant Eagle Inc., Pittsburgh, is Giant Eagle Market District Blue Cheese Italian Vinaigrette. The salad dressing is said to comprise piquant blue cheese, white wine vinegar and olive oil blended with Italian seasonings. The product retails in a 12-fl.-oz. glass bottle. Signature Kitchens u Jalapeño Sweet Relish was relaunched with a new brand name (it was previously branded as Safeway Kitchens). The kosher-certified product, from Boise, Idaho- based Albertsons LLC, retails in a 9-fl.-oz. PET bottle. t New from Topco Associates LLC, Elk Grove Village, Ill., is Full Circle Organic Gluten Free Yellow Mustard. The kosher- certified mustard retails in a 12- oz. easy-to-squeeze PET bottle. Source: Mintel's Global New Products Database b a s e Look what's new Private Label Perfection! Discuss your private label needs with Amy Lotker (Owner) [email protected] Unique Ingredients • Ancient Grains • Sprouted Grains • Whole Grains • Certifi ed Organic • Certifi ed Gluten Free • All Natural Sauces Award Winning Edible Bowls, Frozen Pizza and More! C T b t s r o s w i i l i s

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