Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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5 4 Store Brands / April 2016 / www.storebrands.info Category Intelligence: Salty Snacks company FONA International, snack consumers are increasingly interested in flavors that stand out. "While cheese and plain rank near the top of salty snack flavors, there is a definite spice factor making strong inroads," the report states, noting that some of the bitter flavors trending in the foodservice arena could show up in retail and citing matcha green tea chips and dill pickle-flavored chips as examples. One flavor trend already seeing success on store shelves is that toward regional and ethnic flavors. Brinkman points to New World Chili, Asian and Carolina barbecue flavors as examples. Whatever the snack flavor, retailers could make it more distinctive by using the right wording. Have "more descriptive flavor such as 'Smoked Gouda' rather than simply 'cheese,'" advises Kelly Note: Does not include all salty snack subcategories. Source: IRI, a Chicago-based market research firm. Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ending Feb. 21, 2016. Salty snack category performance Dollar Sales (in millions) Change vs. Year Ago Dollar Share Unit Sales (in millions) Change vs. Year Ago Avg. Price Per Unit Cheese snacks Corn snacks (no tortilla chips) Potato chips Pretzels Tortilla/tostada chips Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands Private Label All Brands $43.4 -8.2% 3.1% 22.5 -10.0% $1.93 $1,381.2 +5.0% 100% 668.6 +1.6% $2.07 $17.3 -2.1% 2.3% 10.2 +1.2% $1.70 $754.8 +0.1% 100% 331.7 +0.2% $2.28 $426.0 -5.5% 7.5% 232.9 -1.8% $1.83 $5,696.6 +0.1% 100% 2,556.4 +0.3% $2.23 $165.4 -3.1% 17.2% 78.7 -4.1% $2.10 $962.7 -2.6% 100% 355.5 -2.8% $2.71 $233.5 +17.2% 5.8% 111.2 +7.2% $2.10 $4,006.3 +3.8% 100% 1,533.8 +4.1% $2.61 Your Shoppers. Your Brand. Your Way. Custom blends Custom base products Extruded • Mixes Cooked corn Masa flour • Inclusions

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