Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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4 4 Store Brands / April 2016 / www.storebrands.info Special Report: Center-Store Natural and Organic Products Many new introductions of ketchup, barbecue sauce and other shelf-stable products also are substituting high-fructose corn syrup (HFCS) with sugar, he adds. Since organic packaged foods have become more mainstream, many grocery and non-grocery retailers continue building their organic products portfolio, states Euromonitor study "Organic Packaged Food in the US," published in April 2015. Austin-based Whole Foods Market, which had been pejoratively nicknamed "whole paycheck," took steps in 2016 to lower its prices to squash that moniker, Balsamo says. "The move to lower prices comes while big-box retailers are increasingly investing in organic offerings," she adds. And Walmart, Bentonville, Ark., partnered with Boulder, Colo.-based Wild Oats Marketing in 2014 to create an exclusive line of organic products. "As of mid-2015, that retailer offered 1,600 organic grocery items, including the Wild Oats line," Balsamo says. "Target, Kroger [which expanded its Simple Truth organic brand], Trader Joe's and ALDI all made waves in 2015 and 2016 by increasing their organic portfolios." One very significant change in the organic retail landscape is the impending opening of the Whole Foods' 365 by Whole Foods concept, she adds. The new private brand-heavy banner, with the first store set to open in May, is to be much more democratically priced than Whole Foods. It will carry fewer products and target lower-income areas not yet penetrated by Whole Foods Market. Expansion of organic offerings by major retailers is expected to increase. Capitalize on trends Reorganizing center store might influence shoppers to buy more food products, suggests Mintel's center- store study. This reorganization could entail further segregation of private brand natural and organic food products, making them easier to locate. More food pairing suggestions and phone app-friendly store maps could also greatly appeal to shoppers. Offering great-tasting new products in trending flavors and various package sizes at favorable prices always satisfies varying household needs. As a result, new product opportunities abound.

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