Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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3 8 Store Brands / April 2016 / Special Report: Responsible Sourcing animal welfare guidelines are in place is by requesting and reviewing outcome-based third-party audits measuring on-farm poultry and livestock living conditions and proper stunning at slaughter from animal protein suppliers and manufacturers, Neitzel says. Retailers could also review the five freedoms — a set of animal welfare guidelines developed in the 1960s by the UK Farm Animal Welfare Council — and explain to consumers how they're following those guidelines. The freedoms include the freedom from hunger or thirst; discomfort; pain, injury or disease; and fear and distress; as well as the freedom to express most normal animal behaviors, Connors says. Additionally, animal welfare must take into consideration how an animal's natural living environment could be affected by farming or other manufacturing practices. "When choosing ingredients, we have to make sure that the production of certain ingredients doesn't jeapordize biodiversity," Bogrand says. "For example, our products which contain palm oil are RSPO (Roundtable on Sustainable Palm Oil) certified. This means palm oil is sustainably harvested to respect the environment of orangutans and other species." Go local Today, when most consumers think of environmentally friendly, they also think of "local." Local typically is associated with a reduced carbon footprint and tangible benefits to the local economy. However, Connors cautions retailers to think before they throw everything they've got at local initiatives. "It's a balancing act," he says. "Retailers have to look at the big picture first and examine what tradeoffs you might be making in going local that could actually be worse for the environment." Bogrand agrees. "It is also important to think global," he says. "As we interact in the global economy, we need to source ingredients which help sustain local economies in developing countries. Not only does this provide consumers with more options, but it helps integrate local communities in the globalization process."

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