Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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3 6 Store Brands / April 2016 / Special Report: Responsible Sourcing for their crops that will sustain their livelihood and allow for reinvestment in community infrastructure such as roadways between mountains and collection centers, points out Susan Lambert, business development manager for Massimo Zanetti Beverage USA. "For us, the social component is by far the most important," states Francois Bogrand, founder and CEO of Natural Nectar, Huntington, N.Y. Engage in environmental responsibility Environmental responsibility is well understood by many consumers. For instance, they wonder: "Was the product produced in a way that harmed the environment?" or "After the product is consumed, how will the waste/packaging impact the environment?," Gilbert says. Therefore, retailers could benefit by clearly explaining exactly what they or their suppliers are doing to benefit the environment. For example, they could explain how they are reducing the use of harsh chemicals or properly managing resources such as energy and water, Lambert says. It could also be beneficial to retailers to explain the history of their store brand suppliers' environmental responsibility initiatives. For instance, Sensient Natural Ingredients has been working for decades with its growers to improve their environmental footprint, Shieh says. Retailers working with Sensient to offer organic ingredients could find that the supplier's dedication resonates with consumers. Retailers could also add "quick wins" to packaging such as clear recycling instructions or partnering with local waste management companies on recycling programs to reduce costs and generate revenue, Neitzel says. Retailers that are really intent on being ahead of the curve could even develop commercially compostable packaging. And they should not overlook the importance of reducing food waste. "Food waste is one of the largest sustainability issues in the world, with billions of dollars lost annually when food and beverages pass their expiration dates," says Jim Clark, market leader – food and beverage packaging, Multisorb Technologies, Buffalo, N.Y. One way retailers could help reduce their contribution to food waste is by using desiccants and oxygen absorbers, which help to inhibit the growth of aerobic spoilage microorganisms in food packaging, Clark says. Such technology extends product shelf life — helping to reduce shrink and waste. Support animal welfare Animal welfare is also top of mind for a quickly growing group of consumers. One way retailers could ensure proper

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