Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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Volume 38 No. 4 April 2016 Contents 4 Store Brands / April 2016 / www.storebrands.info Store Brands (ISSN-0190-9851; USPS # 0488-370) is published monthly by Stagnito-Edgell, 570 Lake Cook Rd., Deerfield, IL 60015. Subscriptions: One year, $95; two years, $146. One year, Canada $112; two years, Canada $150, One year, foreign $175; two years, foreign $285. Payable in advance with a bank draft drawn on a US bank in US funds. Single copies $10, except foreign, where postage will be added. Canada Post: Canada returns to be sent to IDS, P.O. Box 456, Niagara Falls, ON, L2E6V2. Periodicals postage rates paid at Deerfield, IL and additional mailing offices. Printed in USA. POSTMASTER: send all address changes to Store Brands PO Box 1842 Lowell MA 01853. Copyright 2016 by Stagnito Business Information. All rights reserved, including the rights to reproduce in whole or in part. All letters to the editors of this magazine will be treated as having been submitted for publication. The magazine reserves the right to edit and abridge them. The publication is available in microform from University Microfilms International, 300 North Zeeb Road, Ann Arbor, MI, 48106. The contents of this publication can not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for claims and representations. 11 Cover Story Committed to the community Pharmasave's private brand program is the uncomplicated, trustworthy choice its patrons prefer. Features 18 Top of Mind Give packaging a facelift Retailers could find that a store brand packaging redesign boosts sales, as well as loyalty and relevancy among consumers. 22 Consumer Insights Name that brand Retailers that approach the private brand naming process thoughtfully will be better able to build consumer trust and loyalty. 26 Special Report Leaders, not followers Our 2016 Editors' Picks winners aim to lead category innovation efforts instead of following the national brands. 34 Special Report The business case for responsible sourcing Retailers will find that customer loyalty and profits increase when they source own-brand products responsibly. 42 Special Report Mainstream … and building Center-store shelf-stable natural and organic foods offer retailers sales and growth potential. 48 Packaging Tempt them to taste Packaging design is a critical marketing vehicle for store brand premium food and beverages. 11 18 26 42 34 Departments 6 Editor's Note 8 Promotional Insights 10 New and Noteworthy 81 New Product Concepts Category Intelligence 52 Salty snacks 58 Condiments and dressings 64 Juices and waters 68 Candy and chocolate 71 Bread and bagels 76 Household cleaning and laundry care products 78 Wet wipes

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