Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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3 0 Store Brands / April 2016 / Dark chocolate cranberry cherry juice Lassonde Pappas & Co. Inc. T his outside-of-the- ordinary juice is said to have a chocolatey scent but a more subtle taste, with the undertones of the chocolate meshing well with the tartness of the cranberry and the mellow sweetness of the cherry. It is also described as versatile, with usages ranging from a treat for children to an exotic mixer for alcoholic beverages. Although our tasters were a bit less descriptive, they loved it just the same. "Good for a girls' night out — just add booze," one taster noted. "Much better than I expected — very unusual and tasty," another said. Oaxaca cheese shredded strips Nuestro Queso LLC M ainstream U.S. consumers are increasingly interested in authentic Hispanic cheeses, but traditional Oaxaca cheese — with its strings wrapped up into a ball — has represented a time- consuming food preparation challenge. These new Oaxaca shredded strips, fashioned from the same Oaxaca cheese that won Nuestro Queso the gold medal for "Best Hispanic Melting Cheese" in the 2015 United States Championship Cheese Contest in Milwaukee, make food preparation a breeze. "Very good — tasty and convenient," one taster said. "If I see this in the store, I will definitely buy it," another added. Better Balanced ketchup Red Gold Inc. T his new ketchup is described as having half the sugar and sodium of regular ketchup. It aims to address the needs of the 60-plus percent of consumers who are trying to adopt a healthier lifestyle by consuming less sugar and salt. In addition, the product is made from 100 percent non-GMO ingredients. Most of us tasters didn't miss the sugar and sodium one bit. "I have been looking for a low-sugar ketchup — very tasty," said a taster. "Very good for a diabetic; I would buy it," another taster added. Organic apple and honey almonds Woodstock Farms Manufacturing F lavored almonds are now commonplace, but this offering takes the flavor treatment outside of the ubiquitous smoked, savory and spicy territory. The organic apple and honey flavors are described as not only unique, but also healthful — fitting in with today's mega-trend of health and wellness. "The flavor is very good," one taster noted. "They are not too sweet or overpowering," another said. PURE probiotic gum Focus Nutrition W hy chew just any gum when you could choose one that not only freshens your breath, but also offers a daily dose of probiotics — "good" bacteria associated with digestive and oral health? This probiotic gum sports a sweet mint flavor. "I like that it is aspartame-free and uses stevia, a healthy choice," one taster said. Another taster was impressed that the probiotics did not impact the flavor. "It's as good as most mint gums," the taster said. h W Special Report: Store Brands' Editors' Picks Food and Beverage Product Concepts

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