Store Brands

APR 2016

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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Page 10 of 83 / April 2016 / Store Brands 1 1 Cover Story: n 1981, Joni Mitchell was inducted into the Canadian Hall of Fame, MTV launched in the United States, and Cats, the fourth-longest running show in Broadway history, received its world premiere in the New London Theatre. That same year, Langley, British Columbia-based Pharmasave, a Canadian independent pharmacy and drugstore retailer, was born through the merger of two British Columbia-based pharmacy chains: United Pharmacy and Western Drug Mart. Since then, Pharmasave — a member-owned and -governed cooperative — has grown to 560 stores in nine provinces across Canada that range in size from less than 1,000 square feet to 20,000 square feet. And it's not finished growing. According to Steve Thompson, national director, merchandising for Pharmasave, the retailer expects its store count to grow to more than 600 by the end of 2016. And this growth has positively benefitted the retailer's private brand program. "As our store count and sales grow, it's afforded us the opportunity to branch into new categories beyond the traditional drugstore categories," says Jackie Langlands, national Pharmasave brand manager. "Our members are excited to see our private label program expand." For instance, the retailer is currently Committed to the community Pharmasave's private brand program is the uncomplicated, trustworthy choice its patrons prefer. By Michal Christine Escobar w y , r e c e i v e d i t s w o r l d n d o n T h e a t r e . T h a t s a m e y h n s : n a t i o n a l d i r e c t o r , m e e x p e c t s i t s t h e e n d o f A n d t h r e t a i l e r ' s p " A a f f o n e d L m o (l to r) Steve Thompson, national director merchandising; Jackie Langlands, national Pharmasave brand manager; Sukh Sidhu, owner and pharmacist, Pharmasave Fort Langley, B.C. Cover photo and other executive photos by Brian Dennehy, AV Strategies Ltd. Product shots by Dennis Davidson, Keepsake Portraits.

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