Store Brands

DEC 2015

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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Page 36 of 59

Creating private label laundry brands with winning fragrances A R Y L E S S E N C E E X P E R T I S E Today's consumers expect everything from private label brands. The right technologies, superior performance, and the real, emotional experiences that come from laundry that's truly clean and fresh. Nothing delivers a greater sensory experience than a perfectly developed Arylessence laundry fragrance. Our perfumers, evaluators, and application specialists will create detergent, softener, pod, and spray fragrances that perform brilliantly at every step of the laundry cycle. Let us help you make it happen. Talk with Gary Sycz, Director of Business Development, Arylessence. (800) 553-2440. A r y l e s s e n c e the essence of your brand ®

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