Store Brands

JUL 2015

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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www.storebrands.info | July 2015 Consumer Insights Meet the needs of millennials Special Report Differentiate via on-trend fragrances Special Report Minimize logistics- related challenges From premium confectionery to better-for-you snacks and OTC medications, 7-Eleven is taking its private brand program into directions typically not associated with the c-store channel. Sean Thompson, senior director of merchandising, and Denise Jenkins, director of marketing, private brands Rewriting the rules

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