Private Label International

Spring 2015

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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SPRING 2015 An upmarket approach PLUS Overseas sourcing report Baby care | Spain Coffee and tea | Italy Dairy and cheese | France Household products | The Netherlands Oils and vinegars | Germany PL Retail giant Carrefour has been upgrading and streamlining its private label lines, with the aim of creating a more upmarket feel and making the shopper choice easier.

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