Private Label International

Spring 2015

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

Issue link: http://magazine.storebrands.info/i/505362

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SPRING 2015 An upmarket approach PLUS Overseas sourcing report Baby care | Spain Coffee and tea | Italy Dairy and cheese | France Household products | The Netherlands Oils and vinegars | Germany PL Retail giant Carrefour has been upgrading and streamlining its private label lines, with the aim of creating a more upmarket feel and making the shopper choice easier.

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