Store Brands

APR 2015

Store Brands delivers unprecedented strategic and tactical information needed by retail executives to develop and support compelling, differentiated store brand programs to build customer loyalty.

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www.storebrands.info | April 2015 Consumer Insights Meet the needs of Asian Americans Special Report Connect with shoppers at the shelf Capital Management Reap the benefits of store brand consolidation Change is in the air BJ's Wholesale Club is transforming its own brands program to deliver the highest quality and value to its members — and drive increased loyalty to its club locations. Pete Poutre, senior vice president of food perishables and grocery; David Atkins, vice president of own brands; and Chris Neppl, executive vice president of merchandising and logistics

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